About Us

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Vision Mission & Team Value

Our Vision

To be an integrated multinational company which strives to give a meaningful added value to our customers through continuous innovation and by maintaining our service quality.


Our Mision

To reach our long-term goals we have five principles that became our mission to achieve our vision :

  • To improve our product’s quality standards
  • To deliver an excellent quality through continuous innovation of our products and services to our customers
  • To deliver the product in timely manner
  • To create an employment opportunity as well as a good working place environment
  • To build and maintain a beneficial relationship with our business partners & stakeholders


Team Values

Our values serve as a compass for our actions and describe how we behave

  • Innovation : Challenge the existing products
  • Integrity : Commitment to foster trust
  • Accountability : Responsible and pride of deliverable
  • Quality : Exceeding expectation
  • Continuous improvement : Find a way to the most effective process
  • Passion : Strive for new creations



Who We Are

Our Company, PT Pesona Aura Biru, was established on September 25th 2008. Initially we started to develop and produce an automotive care products with our first brand JW Bright ranged from car shampoo products to tire polish. Now our products are [...]


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Our Legal Certification

Our customers’ and stakeholders’ trust is substantially important for us. Below are the list of legal certifications that we acquired based on Indonesia’s regulation. [...]


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